Gift Shop Manager Duties
SUMMARY
This is responsible supervisory and administrative work in a
gift shop.
An employee in this class is responsible for the efficient
operation of a quality retail sales operation. Responsibilities
are performed with considerable independence and reviewed only
periodically. Forecasts of volume are prepared and criteria for
operating results are established. Plans for the sales promotion
and market development are formulated and implemented after
general review. Inventory controls are managed and merchandise
is purchased under the general concept of markets served and
sales potential.
DUTIES AND RESPONSIBILITIES
Supervises daily operation of a gift shop; meets, greets and
assists public in selecting gifts and other merchandise;
supervises staff also engaged in service to the public, selling,
and assisting buyers.
Organizes plan for the display and presentation of merchandise
with consideration to established marketing plan and for
effective support of sales; changes displays regularly with a
consideration to buying audience and season; supervises and
works with staff stocking and displaying merchandise.
Produces a group sales program for expanded volume, providing
quantity hospitality gifts for conference groups; publishes
catalogues for both group sales selections and direct mail
promotions.
Supervises cashiering and receipting the sale of merchandise by
cash and charge transactions and performs such duties as
required; maintains sales records and makes daily reports.
Supervises and participates in the monthly inventory of
merchandise and stock, extends and prices inventory for use in
preparation of the monthly operating statement.
Serves as buyer, meeting with vendors and product
representatives to select marketable goods and gifts appropriate
to the potential buying audience, season of the year and
recognized customer demand.
Maintains product quality levels in conformity with the
institutional image and audience served.
Recruits, interviews and selects sales personnel; provides an
organized on-the-job staff training program; keeps records and
makes administrative and personnel reports as necessary.
Supervises and coordinates the work of assigned staff; plans
staff work schedules according to projected business levels.
Performs related work as required.
EDUCATION AND EXPERIENCE
Graduation from high school, supplemented by courses in
merchandising and business administration; considerable
experience in supervisor work and in sales and buying for
retail; or any equivalent combination of training and
experience.
KNOWLEDGE, SKILLS AND ABILITIES
Extensive knowledge of merchandising techniques, store display
and selling methods.
Considerable knowledge of retail management, promotion and
marketing methods.
Good knowledge of merchandise buying procedures and product
market values.
Knowledge of administrative procedures, personnel management and
supervisory techniques.
Superior ability to supervise the work of others.
Considerable ability to communicate effectively, both orally and
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