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You are here: The Job Explorer > Job Description > Marketing Specialist

Marketing Specialist Duties and Responsibilities

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Purpose of Classification:

Coordinates and oversees marketing operations for public events held at university facility(s) or various university programs or of scholarly and general trade books. Promotes community awareness of events and programs and fosters community relations. Supervises work of subordinate support personnel.

Distinguishing Characteristics:

This is third in a series of three classifications and typically reports to the Director level.

Examples of Duties:

  • Supervises activities of subordinates.
  • Plans and implements ongoing mass marketing or programs for university facility(s) or various university programs in conformity with organizational goals and objectives.
  • Prepares or oversees the preparation of a master calendar/schedule of events or classes for use in advertising; obtains advertisers and negotiates advertisement rates.
  • Works through vendors and contractors to coordinate media placement and printing of various brochures, articles and schedules; coordinates distribution of printed material.
  • Determines target markets to expand audience base; decides how target market will be reached such as use of direct mailings and/or print, television or radio advertisements.
  • Edits, takes photos and determines layout of promotional and informational materials including brochures, flyers, slides, presentations, press releases and feature articles; oversees production of materials.
  • Tracks ticket sales, book sales or enrollment in programs in order to monitor advertising effectiveness.
  • Develops and implements group sales programs; develops corporate sponsors for events, special programs and support functions.
  • Attends events in order to interact with public and respond to minor problems and/or questions.
  • Develops and coordinates marketing research; implements in house surveys on university and community wide basis; develops and/or participates with supervisor in development of long range marketing plans.
  • Markets books to individuals, libraries, wholesales, bookstores, other retail outlets and government agencies.
  • Makes annual forecast of book sales, recommending pricing and press runs, assembles information and recommends reprint decisions for books on backlist.

Knowledge, Skills and Abilities:

  • Knowledge of marketing practices and principles.
  • Knowledge of media placement and graphic design concepts.
  • Knowledge of supervisory practices and principles.
  • Skill in both verbal and written communication.

Minimum Qualifications:

Bachelor's degree in Marketing, Communications or related field AND two years experience in development of comprehensive marketing plans; OR, Six years experience in the development of comprehensive marketing plans; OR, Any equivalent combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved.


Next: Marketing Specialist Assistant Job Description



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