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You are here: The Job Explorer > Job Description > Advertising Representative

Advertising Representative Duties and Responsibilities

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Purpose of Classification:

Plans, designs and implements advertising programs for publications.

Distinguishing Characteristics:

This is the first level in a series of two and typically reports to an Advertising and Promotion Supervisor. It is distinguished from the supervisor level in that the supervisor has overall programmatic responsibility.

Examples of Duties:

  • Contacts local and national agencies to schedule promotional advertising for publication sales.
     
  • Plans sales campaigns, special advertisement editions and events to promote publication sales.
     
  • Assists support personnel with copy-writing, layout and sales techniques.
     
  • Assists with the interviewing, screening and selecting of support personnel.
     
  • Performs public relations functions within the local community to enhance publication sales.

Knowledge, Skills and Abilities:

  • Knowledge of sales and promotion techniques, standards and trends.
     
  • Skill in both verbal and written communication.

Minimum Qualifications:

Associate's degree in Business Administration or related field AND two years experience administering creative sales programs; OR, Four years of experience administering creative sales programs; OR, Any equivalent combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved.

 

Next: Advertising Supervisor Job Description

 

 


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