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You are here: The Job Explorer > Job Description > Broadcast Promotion and Advertising Specialist Senior

Broadcast Promotion and Advertising Specialist Senior Duties and Responsibilities

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Purpose of Classification:

Plans and implements the promotion, advertising, publicity and public information and special event functions of broadcast station to increase audience and community awareness. Supports membership and fund raising efforts.

Distinguishing Characteristics:

This is second in a series of two classifications and is distinguished from the Broadcast Promotion and Advertising Specialist in that incumbents work independently in the promotion and advertising of broadcast station. Incumbents in this classification are required to work within established deadlines inherent to broadcasting field. Typically reports to the Broadcast Station Manager.

Examples of Duties:

  • Supervises activities of subordinates.
  • Directs employees in the execution of promotional/marketing projects.
  • Researches, writes, selects photographs, designs layout, edits material and monitors production for program guide and/or other broadcast publications.
  • Distributes information to press, public and other broadcast stations by selecting topic, writing or approving press releases and preparing background material and press packets.
  • Develops, prepares and implements stations' advertising campaigns including special promotions of programs; determines ad content and media placement.
  • Responds to requests for information to local media, community or viewers/listeners.
  • Prepares and manages budget for advertising plans, controls expenditures and makes necessary revisions.
  • Receives, reviews and revises promotional material from National Public Radio or Public Broadcast Service for possible use.
  • Establishes and maintains contacts with local and national media and national network services and various community organizations to promote the station.
  • Prepares public service announcements for outside media as requested.
  • Participates in the station's fund raising campaigns.

Knowledge, Skills and Abilities:

  • Knowledge of broadcast and print promotion, advertising and public relations techniques and standards.
  • Skill in creating and developing promotional concepts.
  • Skill in print and broadcast writing.
  • Skill in both verbal and written communication.

Minimum Qualifications:

Bachelor's degree in Communications or related field AND three years experience in promotion and advertising; OR, Eight years experience in promotion, advertising and writing; OR, Any equivalent combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved.


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