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You are here: The Job Explorer > Job Description > Marketing Specialist Assistant

Marketing Specialist Assistant Duties and Responsibilities

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Purpose of Classification:

Assists in the marketing operations, advertising and/or sales for public events held at the university facility(s) or various university programs or of scholarly and general trade books.

Distinguishing Characteristics:

This is first in a series of two classifications and is distinguished from the Marketing Specialist in that incumbents typically assist a Marketing Specialist who promotes public events, various university programs or scholarly and general trade books.

Examples of Duties:

  • Writes descriptive copy for books, catalogs, advertisements or book jackets.
  • Prepares general catalogs of books by writing copy, gathering bibliographic data, determining layout and coordinating production.
  • Prepares subject area catalogs and brochures for promotional mailing.
  • Obtains mailing lists from appropriate sources, schedules mailings of informational material and analyzes effectiveness of mailings.
  • Assists in the development and design of advertisements for books.
  • Analyzes the work of sales representatives to ensure maximum distribution of materials to retail outlets.
  • Evaluates exhibit opportunities for exposure and travels to professional meetings to exhibit products.
  • Analyzes sales and advises management of need to increase or decrease inventory. Works with order department and shipping to ensure proper priorities in filling orders.
  • Assists in the implementing of ongoing mass marketing or programs for university facility(s) or various university programs in conformity with organizational goals and objectives.
  • Assists in the preparation of a master calendar/schedule of events or classes for use in advertising.
  • Updates catalog information and inform customers of price changes.
  • Works through vendors and contractors to coordinate media placement and printing of various brochures, articles and schedules; coordinates distribution of printed material.
  • Edits, takes photos and determines layout of promotional and information materials including brochures, flyers, slides, presentations, press releases and feature articles; oversees production of materials.
  • Tracks ticket sales, book sales or enrollment in programs in order to monitor advertising effectiveness.
  • Attends events in order to interact with public and respond to minor problems and/or questions.

Knowledge, Skills and Abilities:

  • Knowledge of media placement and graphic design concepts.
  • Knowledge of the principles and practices of marketing.
  • Skill in marketing, slide presentations or publications.
  • Skill in both verbal and written communication.

Minimum Qualifications:

Associate's degree in Marketing or related field AND two years experience in development of comprehensive marketing plans and of book trade experience; OR, Four years in the development of comprehensive marketing plans or of book trade or advertising experience; OR, Any equivalent combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved.


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