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You are here: The Job Explorer > Job Description > Outreach Services > Marketing Director Ga Center Responsibilities

Marketing Director Ga Center Duties

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SUMMARY

Work involves the development, coordination & implementation of marketing programs with the goal of increasing Georgia Center revenue. A person in this position is responsible for cost-effective production and maintaining quality effectiveness in meeting stated objectives. May supervise marketing, graphics, electronic and web design staff in areas of research, design, and advertising among others.

DUTIES AND RESPONSIBILITIES


Develop, implement & evaluate product-specific marketing campaigns;

Coordinate efforts of marketing account managers for research, advertising & public relations;

Provide leadership & direction to the Webmaster, graphic design, print production & mail units;

Serve as liaison between marketing & educational departments to assure services;

Analyze program-specific tracking information to measure return on investment;

Review new & existing program marketing and promotion for effectiveness & efficiency;

Manage media buys & negotiations;

Represent Marketing Department on the Center's strategic management planning team;

Evaluate direct reports on quarterly basis & make recommendations for annual increases;

Arrange for & take part in professional development training activities.

EDUCATION AND EXPERIENCE

Bachelor's degree in Communications, Marketing, Public Relations, or other relevant field plue experience in the design & implementation of marketing campaigns combining print, web, broadcast and other media.


KNOWLEDGE, SKILLS AND ABILITIES

Excellent marketing, customer service & public relations skills;

Knowledge of logistics involved with meetings and events planning.

 

 


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