Public Relations Specialist Duties
SUMMARY
This position represents the first of two highly responsible
professional and administrative positions whose work
requires coordination and supervision of several
communications functions to produce a sophisticated and
technically complex public relations program. A person in
this capacity must use considerable discretion in planning
and performing a public relations program which may include
writing, media relations, periodical and publications
production, photography and other communications techniques
to achieve specific public relations goals.
DUTIES AND RESPONSIBILITIES
Plans and executes specific public relations activities.
Writes regular and feature news stories for release to
newspapers and periodicals.
Directs special events.
Conducts studies and writes and publishes pertinent reports.
May coordinate press conferences or other media programs
specific to department or unit; prepares promotional
materials related to publications.
Provides accurate background information on specific program
to press.
May provides supervision over other public relations
employees.
Performs related work as required.
EDUCATION AND EXPERIENCE
Completion of a Bachelor's degree in Journalism, English or
related discipline and two years directly related
experience.
KNOWLEDGE, SKILLS AND ABILITIES
Knowledge of public relations practices and procedures;
Knowledge of media production;
Ability to write and edit materials for publication;
Ability to interact effectively with the public and media
representatives;
Ability to supervise the work of subordinates engaged in
public relations duties;
Skill in the coordination of special events.
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