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Public Relations Specialist Duties

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This position represents the second of two highly responsible professional and administrative positions whose work requires coordination and supervision of several communications functions to produce a sophisticated and technically complex public relations program. A person in this capacity must use considerable discretion in planning and performing a public relations program which may include writing, media relations, periodical and publications production, photography and other communications techniques to achieve specific public relations goals. This is supervisory position.


Writes regular and feature news stories for release to newspapers and periodicals.

Edits and rewrites as necessary; reads proofs.

Directs special events.

Initiates and develops ideas for all news media; maintains continuous contact with key media representatives.

Cooperates with visiting newsmen and feature writers in the preparation of news stories and feature articles; supplies information and pictorial material; arranges press conferences.

Provides accurate background information on specific program to press.

Provides supervision over other public relations employees.

Counsels university officials with regard to publicity programs.

Performs related work as required.


Completion of a Bachelor's degree in Journalism, English or related discipline and four years directly related experience.


Thorough knowledge of public relations practices and procedures;

Thorough knowledge of media production;

Ability to write and edit materials for publication;

Ability to interact effectively with the public and media representatives;

Ability to supervise the work of subordinates engaged in public relations duties;

Skill in the coordination of special events.



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